[UK Only] New Updates On Meta's Partnership With PayPal Giving Fund.

Please note: As we receive updates from the team at Meta, our guidance and advice in this article may change. This Article will be updated regularly.

This article covers:

 Last updated on 18.09.2023  - Meta's latest update

** IMPORTANT ** Meta have confirmed that people who haven't donated on Facebook before will only be able to donate to fundraisers created on or after the 16th September. They will not be able to donate to fundraisers created before the 16th September due to regulatory requirements.

Meta is currently investigating why setting an end date past the 30th October is preventing custom facebook fundraisers from being created. To get around this, you will need to set the custom facebook fundraiser end date of the 30th October and invite the supporter to extend this once they have created their fundraiser. See: How Do Supporters Manually Extend The End Date Of Their Fundraiser

On the 16th of September, if charities have switched over to PPGF, everyone who has not donated to Facebook previously will be able to create a fundraiser and donate to Facebook fundraisers created on or after the 16th September.

If you decide to incorporate Facebook fundraising into your October challenge and you're using the Custom Facebook Fundraiser links, you will need to let the supporter know to manually extend the end date of their fundraiser once they've created it. 

Below is some guidance regarding what you can do to protect the ROI of your October and September Challenges in light of the above. We will monitor results and keep in touch on the best option as listed below.

Update from 11.09.2023 : How to Prepare for your October Challenge Before the 16th of September

With Facebook confirming it will be business as usual on the 16th September, for any nonprofit who has made the switch to the PayPal Giving Fund, you WILL be able to revert to using Facebook Fundraisers in your October Challenge. These fundraisers can have an end date past the currently restricted date of 30th October.

Jill, our Head of Customer Success has created a walkthrough on how you can adapt to these changes: 


Here are three options:
  1. Continue using the GivePanel Event Registration Form with a link guiding supporters to your JustGiving Campaign where they can create a JustGiving fundraiser, outside of GivePanel.
    1. Nothing need to change on the 16th of September
  2. Continue using the GivePanel Event Registration Form with a link guiding supporters to your JustGiving Campaign where they can create a JustGiving fundraiser, outside of GivePanel AND create a second event and second event registration with 1-click form in GivePanel that's for Facebook fundraising only (This is what we recommend).
      1. You will want to post the new form link into your group, in addition to the existing JustGiving campaign link 
      2. This is what will need to happen:
        1. New GivePanel Event linked to a new "Event Registration with 1-click" form with Facebook as the only option 
        2. Build out the email journey in the new event so all new registrants are on the same email journey as those who register and create a JustGiving fundraiser through the JustGiving campaign.
        3. Your welcome message in the challenge group will need to include:
          • "Register for the challenge and fundraise on Facebook" - Include the new GivePanel Event Registration with 1-click form that you have just created, enabling supporters to register and create a fundraiser on Facebook.
          • "Register for the challenge and fundraise on JustGiving" - Include the existing GivePanel Event Registration form that is already shared in your Facebook Group 
          • "Set up your JustGiving fundraiser" - Include the JustGiving campaign link
  3. Use the blended GivePanel registration with 1-click link with the option to create a fundraiser on either Facebook or JustGiving
    1. You will need to take the steps above PLUS adding the option to fundraise on JustGiving on the event registration with 1-click form (this is connected to the JustGiving Event and not the campaign).

If you decide to go with option 2 or 3, we recommend putting these changes live on the 18th September. This is so you have a chance to test any changes made Monday morning ahead of sharing them with your supporters in your Facebook Group.

What you need to know for October Challenges re Meta/PPGF switch:

  1. To protect the ROI of your Challenge we are advising you to only use JustGiving to fundraise for your October Challenge, up until the 15th of September.
  2. All Facebook fundraisers created from the 16th of September onwards (as long as you’ve switched over to PPGF) will not be restricted by the 30th of October end date.

Update from 02.09.2023 : How to Fundraise using JustGiving in your October Challenge.

Because of the changes that have put some restrictions on your Fundraisers, we recommend using JustGiving to cover any gaps.

You have 2 options: 

  1.  Share the JustGiving Campaign link with supporters.
  2. Use the GivePanel x JustGiving integration
NOTE: As we are still in BETA and doing product releases to our integration with JustGiving we'd recommend using the Campaign link for this period. It is important to know that by using the Campaign link the registration and fundraising data will be on two different platforms. By using the Campaign link you will have access to all fundraiser data and bespoke Challenge pages. In this critical time period, we believe this will be most helpful to your teams. 

Option 1 - Sharing the JustGiving Campaign link with supporters:

    1. Create a JustGiving Campaign that mirrors your GivePanel/Facebook Challenge event.
    2. Create a ''Request Event Registration'' Form in GivePanel - ensure it is not the "Event Registration with 1-click" form.Screenshot 2023-09-18 at 5.19.25 PM
    3.  Add a Success Message to this form,  directing Registrants to create their JustGiving Fundraiser. This can be found at the bottom of your form in account settings.
    4. Add copy to the Registration Form email to encourage the supporter to create their JustGiving Fundraiser via the JustGiving Campaign link. This is the email that is sent to the registrant after they have registered and it can be created at the bottom of the Form in account settings. 
    5.  Go into your Event in GivePanel and link the new Registration Form to the Challenge event. This can be found on the right-hand side of the page (under the title ''registration form'' drop-down) in account settings. Select the new form from the drop-down and click save. This will link the form to the event and enable you to generate a URL for the form for sharing with your supporters.
    6. Copy this Registration link by adding it to an Event, clicking the pink square on the right-hand side of the page and use it in the Facebook Group and email communications. Screenshot 2023-09-04 at 14.10.54
 
  1. In the Facebook Group add a new welcome message asking people to register, get their t-shirt and provide the Registration link you copied. Additionally, add the JustGiving Campaign link to set up their JustGiving Fundraiser.
  2. If you are using the email journey in your Event in GivePanel, remove any references to the current Facebook 1-Click links and references to Facebook fundraisers. Replace this with the JustGiving Campaign link and references to JustGiving fundraisers. 

Option 2 - Using The GivePanel x JustGiving Integration

To  access the GivePanel x JustGiving integration, please refer to the information in this help article. Please note, you will first need to know your JustGiving Charity ID and your JustGiving Event ID; this can take a few hours to receive from JustGiving. 
What you need to know for September Challenges re Meta/PPGF switch:
  1. Between the 30th of August and the 15th of September, supporters who have never donated to Facebook before will not be able to donate to a fundraiser OR create a Facebook fundraiser.
  2. Any Facebook fundraisers created between between the 30th of August and the 15th of September will AUTOMATICALLY end on 30th October - there is no manual way around this.
  3. If your Supporters are reporting some people cannot donate to their Facebook fundraiser, we advise the following to protect the ROI of your Challenge:
    1. Create a JustGiving Campaign for this Challenge and share this link with the supporters whose donors are having the issue. These supporters can set up a second fundraiser using your Campaign link to share with those who are struggling to donate.
    2. OR, you can advise these supporters to collect donations from those people who can’t donate to their fundraiser, and the fundraiser owner can make a bulk electronic donation to their own fundraiser at the end of the Challenge.
      NOTE: Facebook may block multiple donations from the one credit card or account so your supporters should gather these donations and donate in a single bulk donation at the end.
  4. Make sure you switch over to PPGF before the 15th of September to ensure everyone can set up and donate to Facebook fundraisers.
  5. All Facebook fundraisers created from the 16th of September onwards (as long as you’ve switched over to PPGF) will not be restricted by the 30th of October end date.

FAQS

What happens on Saturday 16th September?

  1. On the 16th of September, as long as you have switched over to PPGF:
    1. All supporters will be able to create Facebook fundraisers
    2. Everyone will be able to donate to Facebook fundraisers
    3. You can pre-set the end date of all fundraisers past 30th October
  2. Change the Registration Only link in your event in GivePanel to the Registration with 1-Click link. This may be set up "Facebook only" or "Facebook and JustGiving" (if you have this integration set up).
  3. Change the welcome message in your Facebook Group to only contain the one link (above) to enable people to register and fundraise in the one link.
  4. Change the email copy for the first 14 days of emails to replace the JustGiving Campaign link with the 1-Click link (Facebook fundraisers). For all remaining emails, you can show the 1-Click link alongside the JustGiving Campaign link to create a fundraiser as you will have both audiences reading the same emails.

Why are we advising the move to use the JustGiving Campaign link until the 15th of September?

  1. Many Facebook Challenge fundraisers could be new to Facebook donations and therefore not able to set up a Facebook Fundraiser.
  2. All Facebook fundraisers will have an automatic end date of 30th October. Because of this they might miss out on potential income that comes from the final day of the Challenge and the week following. This period of time is extremely important because up to 10% of total Challenge income raised can be made during this time. Just Giving fundraisers' end date can be set into your selected date in November, covering this gap.
  3. If you use the JustGiving Campaign link versus the JustGiving integration within GivePanel forms:
    1. Your supporters will get a JustGiving Page that is bespoke to the Challenge, making it a better experience for them.
    1. Your Registration data will be in GivePanel and your Fundraising data will be in JustGiving. You will need to run manual matching of event registrations to JustGiving fundraisers at the end of the Challenge using spreadsheets. 
    2. Any Fundraiser who has completed the GivePanel Registration form will be added to your GivePanel email journey. 

How Do Your Supporters Manually Extend The End Date Of Their Fundraiser?

This process is super easy! Once on the fundraiser, your supporter can click on ''Edit'':

Screenshot 2023-09-18 at 13.23.58

Then add in the desired end date over on the left hand side of the page, and click ''Save'':
 
Screenshot 2023-09-18 at 13.24.41

If you have any questions, please reach out to the support team who will be happy to guide you through these steps - support@givepanel.com.