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How To Use The Email Journeys Tool
How To Use The Email Journeys Tool

Send emails to your registrants e.g. Facebook Challenge participants

Harry Gardner avatar
Written by Harry Gardner
Updated over a month ago

About Email Journeys

Once email journeys have been enabled in your account, this feature allows you to schedule emails to event participants based on triggers and conditions such as x days after registration, amount raised and other conditions like fundraising platform.

For example, you could send emails to supporters that meet the following criteria:

  • 10 Days after event start date, to registrations with no matched fundraiser

  • 1 day after registration to all registrations

  • To fundraisers with $100 raised using our new amount raised triggers.

How Does It Work?

When you create a campaign (Event), you'll have the opportunity to set up a data capture form and a fundraiser creation link. Towards the end of the setup process, you'll also be prompted to establish the email journey for the campaign. This allows you to craft and schedule emails to be sent to your registrants.

Here are the steps for creating an email journey within a campaign for sending emails to people who have filled out an Event Registration form/ Event Registration with 1-Click form:

  1. Head to ''Campaigns'' in the main navigation bar at the top of your account and select ''Campaigns'' from the drop-down.

  2. Either create a new campaign or find an existing campaign (event) you'd like to create an email journey for.

  3. Click on the pencil icon on the right-hand side of the campaign (event) you'd like to create the email journey for.

  4. Click on ''Email Journey''.

  5. Fill out the following in the section ''Email Settings'':

    1. From name

    2. From email (this needs to be an email address that we have verified the domain for. Not sure? Please contact [email protected])

    3. Reply to email (optional). You may want to use ''reply to email'' if you want responses to go to a shared inbox that is managed by multiple people.

  6. Once this information has been added, you can start to build out your email journeys.

  7. Click on ''Add New Email'' in the top left of the page.

  8. You will be greeted with two different options ''Personal'' or ''Corporate''.

  9. Personal emails are text based, no branding or buttons - perfect for a friendly, personal touch.

  10. Corporate emails have professional branding options with customizable call-to-action buttons, logo positions, link colours, and banner ads for different email journeys.

  11. You can personalize the content of your emails with the following merge tags (simply drag and drop the merge tags where you'd like the personalization to appear in the body of the email):

    1. [Firstname /]

    2. [Lastname /]

    3. [Email /]

    4. [EventTitle /]

    5. [CampaignID /] (Available for matched registrations)

    6. [FundraisersPageURL /] (Available for matched registrations)

    7. [UnclaimedPageURL /] (Available for registrations matched to JustGiving fundraisers)

    8. [RegistrationFormURL /]

    9. [FacebookGroupURL /] (Add this into the set up page of your campaign)

    10. [PublicCampaignName /] (Add this into the set up page of your campaign)

  12. You can use the following options to trigger emails.

  13. Once you're happy with the email, toggle to ''Active'' in the top right-hand side and select ''Save Changes''.

When are our emails sent?

The default time that emails are sent will now differ depending on which country you are based in:
โ€‹

US - 1pm BST

AUS - 12am BST

UK & Europe - 11am BST

Emails that are triggered based on amount raised so far, will be sent hourly.

If you'd like your emails sent at a different time, please contact [email protected] or use the support widget at the bottom right of your account.


Corporate emails - recommended banner size

The styling sets the width as max width 680px but some email programs choose to ignore this. We recommend using an image that is no bigger than 800px wide

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