About Email Journeys
Email Journeys allow you to send automated emails to your supporters based on their activity and progress.
These emails are typically used for stewardship, helping you guide, motivate and support participants throughout their journey.
If you are using GivePanel Events, DIY or Virtual Events, please see Product differences at the bottom, as some features may vary.
You can trigger emails based on things like:
Time since registration
Event dates
Fundraising progress
Whether a supporter has created a fundraiser
Where to Find Email Journeys
Depending on the product you are using:
GivePanel Events
Go to: Event → Emails → Email Journeys
DIY and Virtual Events
Go to: Campaigns → select your campaign → Email Journey
Setting Up Your Email Journey
Open your campaign or event
Navigate to Email Journeys
Add your email settings:
From name
From email (must be a verified domain)
Reply to email (optional)
Click Add New Email to create your first email
Email Types
There are two types of stewardship emails you can create:
Personal emails
Simple, text based emails
No branding or buttons
Best for a more direct, personal tone
Branded emails
Include images, buttons and styling options
Better for structured, campaign style communications
Personalisation
You can personalise your emails using merge tags.
Common examples include:
[Firstname /][Lastname /][Email /][EventTitle /][CampaignID /](available for matched registrations)[FundraisersPageURL /](available for matched registrations)[UnclaimedPageURL /](available for registrations matched to JustGiving fundraisers)[RegistrationFormURL /][FacebookGroupURL /](add this in the campaign setup)[PublicCampaignName /](add this in the campaign setup)
Sending and Triggers
Each email in your journey is sent based on a trigger.
Common trigger types include:
X days after registration
Before or after event start date
Based on amount raised
Based on whether a supporter has a matched fundraiser
Once your email is ready:
Toggle it to Active
Click Save changes
When Are Emails Sent
Emails are processed in hourly batches.
UK and Rest of World
9am to 2pm BST / 10am to 3pm GMT
US
11am to 4pm BST / 12pm to 5pm GMT
If you create or activate an email during this window, it will send in the next available batch.
Emails triggered by fundraising activity are also checked hourly.
If you need a different sending time, please contact [email protected].
Email Design and Branding
Transaction emails (such as registration confirmations for GivePanel Events) are styled using the Branding tab.
Stewardship emails within Email Journeys are styled individually within the email editor and branding can be set in account settings > Email > Branding
Adding Attachments to Your Emails
You can include file attachments in your journey emails (for example, training guides, fundraising packs or event resources).
How to add an attachment
Open your email within the journey builder
Scroll to the Attachments section
Upload your file
Save your email
Important: Testing Emails with Attachments
Attachments are not included when using the Send test email button.
Test emails are designed to preview layout and content only. Attachments are only delivered when the email sends live to supporters through the journey.
Accepted file types: PDF, Word, Excel, CSV, JPG, PNG
Max size: 5MB
Product Differences
GivePanel Events
Email Journeys are accessed via the Emails tab within a GivePanel Event (unlike DIY and Virtual where you would need to head to messaging in the main navigation and then select email journeys)
Supports standard triggers such as registration, event dates and fundraising progress
DIY Campaigns
Supports additional segmentation options
For example:
JustGiving event type (Running, Gaming or Weddings)
Percentage of target raised
DIY fundraisers can have a personal event start and end date
You can trigger emails based on a supporter’s personal event date
Virtual Events
Uses a similar structure to DIY
Some advanced DIY triggers may not be available
For example, personal event date based triggers or JustGiving event type segmentation
Organic Facebook Fundraising
Email Journeys are not available for organic only fundraisers.
You can still use GivePanel to capture supporter contact details and email them outside of journeys.
For guidance, see Stewarding organic fundraisers.