When setting up your Virtual Event campaign, Step 4 of the campaign builder invites you to create your email journey - a series of automated emails that engage and motivate your participants throughout their challenge.
Once email journeys are enabled in your account, this feature allows you to send tailored communications to supporters based on key triggers, such as:
Registration date
Event start or end date
Fundraising milestones
Platform used to fundraise (Facebook, JustGiving, etc.)
Email journeys are a powerful way to keep your participants connected and supported without the need for manual follow up.
You can welcome new registrations, encourage unclaimed fundraisers to activate their page, celebrate milestones, and much more.
What you can set up
When creating your email journey, you can:
Add your sender details (From name, From email, and optional Reply-to email)
Create and schedule automated emails triggered by registration date, event date, or fundraising activity
Choose between Personal (plain text) or Branded email styles - the main difference between the two is with branded you can choose the font type, use a banner image and add in a button
Personalise messages with merge tags such as supporter name, event title, and fundraiser URL
Activate or pause emails at any time directly from the campaign builder
Emails are sent automatically based on your selected triggers and run hourly, ensuring participants receive timely updates and encouragement throughout the challenge.
Learn more
For a full step by step walkthrough of building and customising your email journey, see:
Setting Up and Managing Your Email Journey