With GivePanel DIY, you can build automated journeys that adapt to different activity types such as Running, Cycling, Gaming, Skydiving, and Weddings.
You set up your email journey once and from there, supporters receive relevant messages at key milestones.
Why automate DIY email journeys
Supporters fundraise at different times, choose different activities, and move at their own pace. Automated email journeys for DIY in GivePanel:
Target by activity type (e.g. Running, Gaming, Weddings)
Trigger from personal event dates (start and end)
What you can set up
Sender details: From name, From email and Reply-to
Automated emails triggered by activity type, milestones, or key dates
Email styles:
Personal emails are text only
Branded emails support banners, buttons, and font selection
Personalisation with merge tags such as supporter name, event title, and fundraiser URL
Activate or pause emails any time from the campaign
Emails send in hourly batches. For sending windows and batch behaviour, see How To Use The Email Journeys Tool.
DIY-specific triggers and conditions
DIY adds options you won’t see in every product across GivePanel:
JustGiving event type filters
Target content to supporters by specific activity types such as Running, Gaming, or Weddings.Personal event dates
Supporters can set start and end dates. You can trigger emails on or around those dates - for example, a good luck email on the supporter’s start date and congratulations on their end date.Amount raised triggers
Thank and celebrate at key milestones such as £25, £50, £100 and encourage supporters with £0 raised.Coming soon
Percentage of target raised and fundraising target filters, plus combined logic such as event type with fundraising target.
Where to build your DIY email journey
Go to Campaigns
Open your DIY campaign
Select Section 4 – Email Journey
Add sender details and create your emails with the triggers you need
Example DIY email journey structure
Example email journey structure for DIY fundraising campaigns, including common triggers and content ideas.
For a full step by step guide, see How To Use The Email Journeys Tool.