When Smart Match is turned on, GivePanel will automatically check for any organic JustGiving fundraisers (those created outside of the GivePanel integration) after each daily JustGiving import.
If an organic fundraiser’s JustGiving event type matches the event type of one of your DIY campaigns, Smart Match will get to work - it will:
Create a registration for that fundraiser, enrolling them into the DIY campaign’s email journey.
Event attribute their fundraiser to the correct DIY campaign, ensuring their totals are included in your campaign dashboard.
Allow you to easily filter for these fundraisers in the Fundraiser List.
Important notes
Smart Match will only work if the event type is visible on your GivePanel DIY form. For example, if your form only includes Personal Running / Marathons and Personal Swimming as event type options, a Streaming/Gaming fundraiser won’t be matched.
It will only match when there is one DIY campaign with that event type visible - if multiple DIY campaigns share the same event type, Smart Match won’t know which to attribute the fundraiser to.
Smart Match takes place daily on import of JustGiving data into GivePanel.
Creating a catch all DIY campaign
If you’d like to support and steward fundraisers whose event types fall outside the options included in your main DIY campaign, you can create an additional DIY campaign specifically as a catch all.
This type of campaign usually isn’t publicly promoted, but it allows Smart Match to:
pick up organic JustGiving fundraisers with any remaining personal event types
attach them to the catch all DIY campaign
enrol them into a dedicated email journey
You can then create an email journey tailored specifically for these other supporters, giving them a warm, relevant experience even though their activity sits outside your main DIY campaign structure.
JustGiving Event Types Supported by Smart Match
We’ve worked with JustGiving to identify all of the personal (DIY) event types that are supported by Smart Match.
Personal challenges and activities
Personal running / marathons
Personal walks
Personal cycling
Personal swimming
Personal triathlons
Personal treks
Personal skydive / parachuting
Personal streaming / gaming
Other personal challenge
Other sporting events
Other events
Celebrations and life events
Birthdays
Weddings
Christenings
Anniversaries
InMemory / Memorials
Other Celebration / Other occasions
Appeals
Charity appeal
Individual appeal
Company appeal
Seasonal fundraising
New Year’s resolutions
Christmas
If an organic JustGiving fundraiser uses one of the above event types, and that event type is visible on a DIY campaign form in GivePanel, Smart Match will be able to match it automatically.