In Campaigns Dashboard, you can see top-line statistics for your event.
To find the Campaigns Dashboard, head to 'Campaigns' in the main navigation bar and then select 'campaigns' from the drop down.
Once selected, you will see to the right hand side in the 'Actions' column, there is a dashboard icon to the right of the pencil icon. Select the dashboard icon to access the campaign dashboard.
What Does Each Section Mean?
Total Raised for the Event
This amount is calculated by totalling all income for fundraisers who have this event attributed to their fundraiser record in the fundraiser list.
Average Raised from x active fundraisers
This amount is calculated by totalling the amount of Fundraiser pages attributed to the event and dividing it by the total raised for the event.
Activation Rate
This is the percentage of fundraisers that have received one of more donations.
Registrations
This is the number of people who have filled in your event registration form. This data is only available if you have an event registration form attached to your event, i.e. a Facebook Challenge.
Marketing Opt-ins
This is the percentage of people who have submitted an event registration form and have opted into the ‘Marketing Opt-In Message’ that was included in the event registration form.