Adding your Facebook Pixel ID to GivePanel forms allows you to track conversions and optimize your campaigns with Meta’s tools. Follow the steps below to add your Pixel ID to your GivePanel form.
Step 1: Request Pixel Field Activation
Contact the GivePanel support team and request that the Facebook Pixel ID field is enabled on your forms.
Step 2: Navigate to Forms
Once the Pixel field is enabled, go to Campaigns > Forms from your GivePanel dashboard.
Step 3: Select Your Form
Locate the form you want to add your Pixel ID to, and click to open it.
Step 4: Add Your Pixel ID
Scroll down to the bottom of the form. In the Facebook Pixel ID field, enter your Pixel ID.
Step 5: Save Your Form
After entering your Pixel ID, save the form to apply the changes.
Once this is done, GivePanel will automatically fire a browser-based Complete Registration event to your Pixel ID every time the form is completed.
For more information on best practices for Meta Pixel tracking, please see our recommendations here.
From what we understand, browser-based conversions—like the "Complete Registration" events—can be impacted by ad blockers, especially since the iOS 14 updates. This means some web-based conversion events may be missed, so the numbers in Meta might not fully align with what you’re seeing in GivePanel.