When supporters create fundraisers directly through Facebook (outside of the GivePanel integration) these are known as organic Facebook fundraisers.
They’re often spontaneous acts of support, like birthday fundraisers or personal challenges, and can be a valuable source of income for your charity. However, they come with a key challenge: Facebook doesn’t share fundraiser contact details, and the transaction data it does provide can be difficult to interpret.
How GivePanel helps
GivePanel bridges this gap, when importing your Facebook transaction data into GivePanel, the platform transforms it into clear, actionable insights. It allows you to identify who’s fundraising, track income accurately, and steward supporters and capture their contact information.
You can:
Import your Facebook transaction data into GivePanel to clean, structure, and visualise it clearly.
View all organic fundraisers with one donation or more and their income within your Fundraiser list.
Tag and code fundraisers to attribute them to the right campaign or activity.
Post thank you messages directly on their Facebook fundraiser pages using GivePanel Messaging.
Include a link in your message to a GivePanel data capture form, encouraging fundraisers to share their contact details.
Track who has been thanked with contact information captured populating automatically on their fundraiser record in GivePanel.
Why this matters
By using GivePanel to process Facebook transaction data and engage your organic fundraisers, you can:
Turn messy, hard to read Facebook data into clear reports and insights.
Identify, tag, and report on organic facebook fundraisers
Personally thank and capture contact information from fundraisers who would otherwise remain unknown.
Track stewardship activity to ensure every fundraiser receives a personal touch.
This ensures organic fundraisers are recognised, supported and included in your reporting and stewardship.
Learn more
For step by step guidance on thanking organic fundraisers and creating and posting your data capture form, see:
Getting Started With Organic Facebook Fundraiser Stewardship