If you’re supporting both charity place runners and own place (ballot) runners within the same event, there are a few different ways this can be managed in GivePanel.
The best option often depends on what is most important for your organisation, such as:
Keeping setup simple
Having more control over supporter journeys
Capturing different information for different runner types
Sending more tailored emails
Below is an overview of the three most common approaches charities are currently using, along with the pros and cons of each setup.
Option 1: Create Two Separate Events
Example:
London Marathon 2027 Charity Place
London Marathon 2027 Own Place
Pros
Most flexibility and control
Different forms, fields, emails, and journeys for each audience
Easier to tailor messaging for ballot runners vs charity place runners
Considerations
More setup and ongoing management
Emails, branding, and journeys need configuring twice
This is often best for charities wanting highly bespoke supporter journeys.
Option 2: One Event with Two Ticket Types
Example:
Charity Place Ticket
Own Place Ticket
Pros
Quickest and easiest setup
Everything managed in one place
Combined reporting and registrations
Considerations
Less flexibility for different journeys
Harder to collect different information per runner type
More limited email personalisation
This is often best when both journeys are broadly similar.
Option 3: One Event with Multiple Forms
Example:
One shared event
Separate forms for charity place and own place runners
Pros
Different fields and registration experiences per runner type
Keeps registrations under one event
More flexibility than using one form alone
Considerations
Email journeys are still somewhat limited
Slightly more setup required
This is often a good middle ground between flexibility and simplicity.
Which Option Is Best?
Priority | Recommended Setup |
Most flexibility | Two separate events |
Simplest setup | One event with two ticket types |
Balance of both | One event with multiple forms |
As GivePanel continues to evolve, we’ve also got improvements planned that will help make managing mixed journeys even easier in future.