So whether it is responses to a data capture form or whether it is a message with some tips to uplift the average raised per fundraiser, an image reduces results. We have never found an image that outperforms a "no image" in a test.

We think this is because the image distracts from the text and therefore the text gets read less and has less impact and engagement.

If you are keen to add an image there are a couple of options:

Option 1 - If you are using a GivePanel data capture form you can insert an image in the link preview for the form (this can be found at the bottom of the form builder).

Option 2 - You can insert a link in the message template that has a link preview image associated with it.
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​Option 3 - You can add the image once you're on the fundraiser page (before you click post).

Still have questions? Please submit a ticket to [email protected]