Understanding How “Amount Raised” Email Triggers Work When Enabled Mid-Campaign
When you enable Amount Raised emails partway through a campaign, GivePanel checks each supporter’s fundraising progress to determine who should receive them.
The short answer
If a supporter has already met the fundraising target, whether or not they receive the email depends on when their last donation was made:
Situation | What happens |
The supporter has reached the milestone and received a donation in the last 7 days | They’ll receive all of the amount raised emails that apply to their total (for example, £10, £50, £100). |
The supporter has reached the milestone but hasn’t received a donation in the last 7 days | They won’t receive any of those emails retroactively - unless they go on to hit a new milestone later. |
Example
If you turn on “£10,” “£50,” and “£100” amount raised emails halfway through your challenge:
A supporter who raised £120 last week and received a donation yesterday will get all three milestone emails.
A supporter who raised £120 two weeks ago and hasn’t received a new donation since will not receive any.
Why this happens
This 7 day check helps ensure that:
Supporters don’t receive multiple “catch up” emails at once, which could feel spammy.
Milestone emails stay relevant and timely, tied to recent activity on the fundraiser.
Summary
When you enable amount raised emails partway through a campaign, GivePanel checks for recent fundraising activity before sending.
Supporters who have received a donation within the last 7 days and already meet multiple milestones will receive an email for each milestone they qualify for.
This can mean that some supporters receive more than one email close together.