Discount codes allow you to offer fixed or percentage based discounts on ticket purchases for your event. You can control how much the discount applies, how many times it can be used, and when it is valid.
Discount codes are managed within the Items section of your event.
Where to Create a Discount Code
Go to Campaigns > Event Registration
Open your event
Navigate to Items
Select the Discount Codes tab
Click Create Discount Code
Step 1: Set the Discount Value
Under Discount Value, choose:
Amount – A fixed monetary discount (e.g. £5 off)
Percentage – A percentage reduction (e.g. 20% off)
If using a fixed amount:
Ensure the currency matches your event currency
The discount cannot exceed the ticket price
Step 2: Add a Discount Code Label
Enter the code supporters will use at checkout.
For example:
EARLYBIRD
VIP20
FAMILY5
This is case sensitive depending on your system settings, so use clear formatting.
Best practice:
Keep codes simple
Avoid special characters
Use all caps for clarity
Step 3: Configure Availability
You can control how and when the discount can be used.
Number Available
Enable Number Available to limit how many times the code can be redeemed.
For example:
Limit to first 50 uses
Single-use VIP code
Exclusive partner allocation
Once the limit is reached:
The code can no longer be applied
Supporters will not be able to redeem it
Date Available
Enable Date Available to control when the code is valid.
Set:
Start date
End date
This is useful for:
Early bird promotions
Limited time offers
Campaign based discounts
Outside of this window, the code will not apply.
Activating the Discount Code
Ensure the status is set to Active.
You can also pause a discount code at any time if needed.
How Discount Codes Work at Checkout
Supporters enter the code during the ticket selection process.
If valid:
The discount is applied immediately
The total price updates automatically
If invalid:
The code will not apply
The supporter must enter a valid code
Important Notes
Discount codes apply to eligible tickets within the event
Discounts cannot reduce a ticket below £0
If using multiple ticket types, the discount applies according to your configuration
If the usage limit is reached mid registration, the code will no longer be accepted