Adding Ticket Types & Pricing
This guide explains how to create and configure ticket types for your event, including pricing, VAT, availability, and purchase limits.
Tickets are managed within the Items section of your event.
Where to Add Tickets
Go to Campaigns > Event Registration
Open your event
Navigate to Items
Click Create Ticket
You can create multiple ticket types within the same event.
Standard Ticket Types
Standard tickets are individual entry tickets, such as:
Adult
Child
Early Bird
VIP
Student
When creating a standard ticket, you can configure the following:
Ticket Name & Description
The name appears on:
The registration form
Confirmation emails
Reports
Use clear, supporter facing language.
The description is optional and can explain:
What’s included
Age restrictions
Special conditions
Ticket Price
You can choose:
Paid ticket
Free ticket
If paid, the amount will be processed via Stripe.
VAT Settings
If applicable, you can apply VAT to individual ticket types.
VAT and Pricing on Tickets
Quantity Available
Set how many of this ticket type are available. Once the quantity is reached:
The ticket will no longer be selectable
Other ticket types remain available
This allows you to:
Run limited Early Bird tickets
Cap VIP entries
Sales Window
Control when a ticket becomes available.
You can set:
Start date and time
End date and time
This is useful for:
Early access tickets
Time limited discounts
Staggered releases
Purchase Limit per Supporter
You can limit how many of a specific ticket type one supporter can purchase.
Example: Maximum 2 VIP tickets per registration
This prevents bulk purchasing if needed.
Group Tickets
Group tickets allow multiple standard tickets to be bundled together.
Important:
At least two standard tickets must exist before creating a group ticket
Group tickets are built from existing standard ticket types
Group tickets are useful for:
Family bundles
Corporate entries
Discounted group pricing
Using Multiple Ticket Types Together
You can combine:
Free and paid tickets
Individual and group tickets
Early bird and standard pricing
Each ticket type can have its own:
Quantity limit
Sales window
Pricing structure
Discount Codes
Discount codes are managed under the Discount Codes tab within Items.
You can create:
Fixed amount discounts (e.g. £5 off)
Percentage discounts (e.g. 20% off)
You can also configure:
Maximum number of uses
Expiry date
Discount codes apply at checkout.
For a full breakdown, see: Using Discount Codes.
Best Practice Tips
Keep ticket names simple and clear
Use sales windows for early bird pricing instead of manual changes
Test paid tickets before going live
Review VAT settings with your finance team
Run a full test registration before publishing
Next Steps
Once your tickets are created, you can:
Create or customise your registration form (where the tickets are shown)
Configure confirmation / transaction emails
For a complete setup guide, see: Full Walkthrough: Setting Up Your First Ticketed Event